Head of Digital Business & Automation (f/m/d)

At Trusted Shops, we're on a mission to build Europe’s Community of Trust – a platform where more than 40 million consumers and tens of thousands of businesses connect with confidence. To scale this mission, we’re unlocking the power of self-service and automation for our business members. We believe that great digital experiences require smart, seamless systems backed by data, AI, and intuitive design. As Head of Digital Business & Automation for our self-service customers, you’ll be at the helm of this transformation. 
 
 
Your role  

As a hands-on leader, you’ll lead both the strategy and the team driving growth, engagement, and retention in our self-service tier segment. You’ll coordinate cross-functional efforts and empower your team to deliver impact through automation, AI, and funnel optimization: 

• Develop and execute business strategies to drive ARR and NRR growth. 

• Translate company objectives into impactful, scalable initiatives in collaboration with Marketing, UX, and Tech. 

• Lead and manage a cross-functional team (Growth Marketing, Retention, Engagement, Data, Automation) with clear ownership of funnel performance. 

• Define operating models, conversion paths, and value propositions tailored to self-service customers. 

• Set and align team OKRs with lifecycle metrics such as acquisition, activation, engagement, conversion, and retention. 

• Own and optimize the full customer journey—from acquisition to winback—with a focus on onboarding, adoption, and upsell. 

• Drive an automation-first, AI-powered approach to enhance customer experience at scale and reduce manual effort 

• Increase the effectiveness of digital touchpoints, such as the Trusted Shops Business Control Center, upgrade pages, in-app notifications, and help content. 

• Monitor and improve performance across key KPIs: ARR, NRR, TTV, GRR, CSAT, CAC. 

• Use behavioral data and funnel analytics to inform continuous improvement and experimentation 

Why join Trusted Shops?

• Shape the future of self-service in a mission-driven tech company focused on trust, transparency, and digital growth. 

• Work with cutting-edge technologies including AI, automation, and behavioral analytics to design scalable, customer-centric solutions. 

• Join a diverse, international team where collaboration, learning, and experimentation are core to how we work. 

• Benefit from a hybrid working model, personal development budget, and supportive leadership that values impact over hierarchy. 

• Contribute to a product used by millions of consumers and thousands of businesses across Europe—with the freedom to innovate and make decisions. 

• Experience a culture that combines startup agility with meaningful purpose, driven by shared values and a clear long-term vision. 

• 5+ years of experience in digital business management, product-led growth, or SaaS operations. 

• Proven leadership experience managing cross-functional teams. 

• Strong understanding of self-service funnels, B2B marketing, and automation strategies. 

• Comfortable working with data-driven decision-making and performance tracking. 

• Solution oriented mindset with a hands-on approach to challenges and opportunities. 

• Strong communication skills, able to align diverse stakeholders and motivate teams. 

• Fluent in English; German is a strong plus 

What we offer you

• Hybrid work: Combine flexible remote work with team time in the office

• Workation: Temporarily work from a destination of your choice within the EU, Iceland, Liechtenstein or Norway

• Permanent contract with Europe's trusted brand

• 27 vacation days + 3.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy programme (an experienced trustee is at your side)

• Individual training opportunities

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness and health courses)

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply!
At Trusted Shops, we are interested in you as a person - whether you fit in with us is
independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.