Demand Generation Lead (f/m/d)

At Trusted Shops, our vision is a digital world you can trust – because we believe that trust is the foundation of healthy societies and thriving economies. More than 30,000 online retailers and millions of shoppers already rely on our solutions, and we’re on a mission to build Europe’s Community of Trust. 

As Demand Generation Lead, you will ignite pipeline and revenue in the mid-market—the segment that powers our ARR growth. You’ll architect and scale a demand engine that unites Product-Led Growth (PLG) and Sales-led motions, turning curiosity into conversion and intent into impact. 

Your missions:

• Craft & Execute the Strategy - Build the annual demand-gen blueprint—targets, plays, and channel mix—for both PLG and Sales-led funnels. Translate goals into quarterly OKRs and roadmaps that keep marketing, sales, and product rowing in the same direction. 

• Run High-Performance Campaigns - Orchestrate multi-channel programs (email, content, paid media, webinars, events, ABM) that educate, engage, and convert. Own the entire lifecycle—from ideation and audience selection to launch, optimisation, and scale-out. 

• Own the Numbers - Define KPIs, dashboards, and attribution models for MQL → SQL → Pipeline → ARR. Measure ROI ruthlessly, iterate fast, and double down on what moves the needle. 

• Maximise the Budget - Own the demand-gen P&L. Allocate spend across channels and experiments for maximum CAC-to-LTV efficiency. Forecast with precision and course-correct in real time. 

• Lead & Inspire the Team - Grow a powerhouse squad of performance marketers and campaign managers. Foster a test-and-learn culture where creativity and data coexist. 

• 5+ years driving demand generation in B2B SaaS or e-commerce, ideally mid-market focused. 

• Proven mastery of paid acquisition, lifecycle marketing, and PLG tactics. 

• Deep command of HubSpot, Salesforce, GA4/Looker, and modern MarTech stacks. 

• Leader-coach who builds diverse, high-performing teams and empowers them to experiment. 

• Fluent in English; German or another European language is a plus. 
  

What we offer you

• Hybrid work: Combine flexible remote work with team time in the office

• Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway

• Permanent contract with Europe's trusted brand

• 27 vacation days + 3.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy programme (an experienced trustee is at your side)

• Individual training opportunities

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness and health courses)

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply! ​

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.