GTM Program Manager (f/m/d)

The role is Cologne-based

Only applications sent in English will be considered

Trusted Shops is hiring its first GTM Program Manager (internally called Business Readiness Manager) to help the organization prepare for and adopt strategic cross-functional initiatives - especially in fast-evolving areas like Salesforce development, customer lifecycle automation, and process transformation across our Sales and Customer Success teams.

In this high-impact role, you'll act as the bridge between strategy and execution, partnering with Product, Revenue Enablement, RevOps, and Field Leadership to ensure that people, processes, and systems are aligned before any major rollout. You’ll own readiness planning, reduce adoption risks, and ensure that new tools, processes, and ways of working land smoothly and stick.

What You Will Do

•  Drive complex cross-team rollouts: Coordinate projects that span multiple roles (Sales, AM, CSM) and regions (DACH, INT), making sure all stakeholders are aligned and timelines are met.

• Translate business goals into rollout plans: Turn ideas like new dashboards, discount rules, or feature launches into clear rollout plans with defined tasks, owners, and communication steps.

• Connect the dots between teams: Work closely with Revenue Operations, Tech Support, Enablement, and ACT teams to ensure projects run smoothly — from early scoping to rollout.

• Support field enablement with structure: Help Enablement Leads by aligning training timelines, preparing guidance, and ensuring consistency across related training initiatives.

• Manage change in tools and processes: Coordinate with tech and Salesforce teams to reflect new sales processes, rules, or methods in the systems reps use every day.

What Success Looks Like

• Deliver 2–3 high-impact GTM initiatives per quarter: Lead programs that close the strategy-to-execution gap - such as launching a cross-regional renewal dashboard, co-coordinating Free Accounts support rollout to international markets, etc.

• Drive adoption and clarity in the field: Ensure 80%+ of ACT members feel confident applying new tools or processes you helped roll out — measured through feedback surveys, workshop attendance, and direct feedback on monthly Business Readiness Meeting.

• 3-5+ years of experience in Revenue Operations, Program Management, Enablement, or GTM Strategy roles

• Experience delivering cross-team initiatives in a fast-paced SaaS or B2B environment

• Familiarity with Salesforce and tools like Miro, Jira, Highspot, MS teams, etc.

• Experience with rollout planning, enablement coordination, or managing lifecycle-related GTM changes (e.g. renewal, upsell, winback)

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience)

• C1 level of English AND German, both languages are mandatory

What we offer you

• Hybrid work: Combine flexible remote work with team time in the office

• Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway

• Permanent contract with Europe's trusted brand

• 27 vacation days + 3.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy programme (an experienced trustee is at your side)

• Individual training opportunities

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness and health courses)

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply! ​

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.